- Search Engines today drive more than 85% of Internet
traffic. Thus, if your website is not listed well on search engines
for the right keywords, your competitors are making money.
- It is very important for a website to have an effective
search engine optimization (SEO) plan in order to position the website
well. We propose utilizing website page optimization, relevant inbound
link building, and social media optimization to increase your website
search engine visibility and rankings.
- SEO Link Building from Esenzendya can help you reach
a highly motivated target audience (proactive audience) through natural
search engine rankings. A proactive audience increases website conversion
rate resulting in a positive ROI.
- PR of the linking page is one of the most important
factors. PR of the linking page determines how much value of importance
is passed on to your page. Higher the PR of the linking page, higher
the value you get. The home page PR is not as important, but it is
an indicator of how much PR a linking page may jump to, in due course
of time. For instance, if the PR of the site's link page is 0, but
the home page PR is 6, then, there is a bright possibility that in
a month or two, the link page PR may also jump to a PR of 4 or even
5 due to the internal linking structure of the partner site. While
sites would be happy to give out links from a PR 0 page, you can estimate
that in two months time, this link page can jump to a high PR, giving
you great value in the future.
Link Popularity (Link Building)
Popularity refers to the number of links pointing to your site,
from other sites on the web. There are other terms used for Link
Popularity, such as Link building, In Bound Links, Back Links,
etc The Search Engines consider your site important and rank it
higher if other sites link to your site. There are two types of
links you can establish on the web. One type is to trade links
(Link Exchange), where you give a link from the links Page on
your site to the partner sites. The second method is to establish
only "incoming links" also called ‘one-way links'
or ‘non-reciprocal links”. With non-reciprocal links,
you do not need to link back to them.
Link Building Quality Parameters:
Links will be from PR 0-6 with 40% of the links guaranteed on
PR (1) through PR (4).
home page of the site will be PR 2+
from industry-relevant pages
to your site should not be through a dynamic or "redirect
links will be static html links
links will be recently cached by Google.
links spread over different domains from an unique IP’s
links from Link Farms
links from FFA (Free-For-All) link networks
links from pornographic and other sites containing offensive
Incoming (one way or non-reciprocal) links campaigns.
selection of links ensuring high quality and relevance.
identified sites are approached.
are established from sites which are open to link building (no
rel-no follow (not indexable by search)
links from webpages which have robots meta tag exclusions.
relevant links: At the outset of the links campaign, we will
mutually define the
industries from where the links would be established.
will be requested per the anchor texts defined during link building
image/flash based links
would be checked for no-archive, no-follow, no-index tags.
of the anchor text and link description would be used